My approach to supporting growing businesses is based on using creative, online and relationship marketing strategies. Relationship marketing does not use invasive actions to connect with your dream client. Instead, it relies on approaches that help retain and keep your clients happy! It is all about establishing a long-time and loyal client base.
It is also important to remember that you do not have to do all the things, only the right things based on your business, your audience, and your goals.
Use your voice in a language that speaks to your dream client in all your digital spaces: your website, your social media channels, your blog, and your e-newsletter. All of these tools can be leveraged to build strategic connections with the people who are looking for your services.
Having a visually appealing, easy-to-explore, website will encourage visitors to learn more about your offer. Typically, visitors will stay on your site for less than a minute, so your strategic messaging must catch their eye immediately and they need to find what they are looking for, quickly. Over half the people you will meet are looking for your website before they will do business with you.
Once you have your site up and running, it is important to keep the strategic content new and fresh. There are easy to manage ways to help with that goal by offering a direct link to your offers through an e-newsletter and a blog.
Continuing that strategic message on your social media can be the starting point of building a relationship with your customers. Different channels are used for different purposes and we will come up with a strategy that works for you.
Whether you don’t know where to start, a DIYer, or are looking for some project management support, I have several options to support you so you have a strategic and engaging online presence that will help connect with your dream clients!
My consulting services are not for you if you are still in the process of building a financially sustainable business, you don’t already have some kind of digital presence that needs a refresher, you do not have a support staff to help you manage your business, and you do not already have a budgeted investment amount in mind. My services for strategy chats or project-based support are likely more suitable for your needs.