You have a website, a social media presence, and you network but you don’t have a lot of time for marketing and you aren’t connecting with leads for your service-based business.
With my Relationship First approach, it is all about making sure your online presence is consistent with its messaging and you are building relationships that will lead to referrals.
There are 3 steps in my approach:
- Do an assessment to confirm your digital presence is solid.
- Create a marketing plan that you can manage.
- Build a system to create a referral strategy for leads.
Doing an assessment of your digital presence is necessary becuase your online presence is the digital front door for your business and if your messaging is not clear – or if you are on the wrong channel – potential clients will go elsewhere for the services they seek. A regular review of your digital presence helps keep you up-to-date on new digital tools, prompts you to refresh your content, and catches broken links.
Having an easy-to-manage marketing plan is necessary so you have activities that make sense based on your business needs. It is important to determine the frequency of the content you are creating. I recommend setting aside a regular time of the month to work on batch content creation per channel. For example, the first Thursday of the month you create your weekly blog; the 2nd Thursday you create your LinkedIn posts. It is also important to not only create the content but to also engage on certain channels.
If a majority of your business comes from referrals, then it makes sense to create a strategy to cultivate those relationships. When you create real connections, you are not investing in a transaction, but a relationship that will yield long-term opportunities. When someone receives a personal recommendation to work with you from someone they trust, they are more likely to hire you.
To receive tips on these three items, click here to received your copy of my Relationship First System Guide!